Holistica

THE PROMOTIONAL-COMMUNICATION POLICY OF THE COMPANY

admin — Thu, 19 Jan 2012 11:15:59 +0000

Abstract:
In this paper there are a series of unique and practical approaches for enhancing the promotional and sales performance aspects of a firm . The promotional and advertising policy is based on introducing and sustaining the perception, idea, and the awarness of the consumer for the product/service in cause. Nowadays, lateral marketing increases its presence in the emergent and stable markets. The trend consists in product diversity and quantity, scale economy in which the share of fixed costs is decreasing, strong advertising and creating brands.The most important actors in the retail and FMCG markets are multy nationals that make a strong statement in the offer of consumer goods. To complete the marketing mix the actual sale,with different forms and features, is necessary.

Authors:

Vlad Constantin MARINACHE, Roxana TULEA – IONITA
University of Bucharest

Keywords: Promotion, advertising, marketing mix, sales

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THE PROMOTIONAL-COMMUNICATION POLICY OF THE COMPANY

ESSENTIAL FEATURES OF PLANNING PROJECTS IN A RISKY CONTEXT

admin — Thu, 19 Jan 2012 11:13:18 +0000

ABSTRACT
The issue of risk management in projects and its influence on the improvement of project management process is a highly topical and very important for any organization that wants a successful implementation of managed projects. The importance of studying risk management process in projects has resulted from its interdisciplinary nature, which clearly influences the management of projects and its capacity to implement projects in a risky context. In our country, the state of scientific research is still descriptive. Therefore, we discover the need of a significant scientific support to ensure an efficient risk management process in projects implemented in the Romanian state.
From this point of view it results a need for a systematic approach to risk management actions on the projects managed within our organization. Any organizational structure that wants to achieve performance should have a department of risk and a risk strategy anchored in the realities of today’s national and global economy. Thus, the risk management process is established as an important act, whose main objectives are to minimize potential negative identified risks and to maximize the potential of positive risks to be realized.

Author:

Nicolae-Alexandru PANĂ
“Valahia” University, Târgovişte, Romania

Keywords – project manager, risk management, risk evaluation, uncertainty

JEL Classification – O22, M10, H43

Paper type –Viewpoint

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ESSENTIAL FEATURES OF PLANNING PROJECTS IN A RISKY CONTEXT

RISK MANAGEMENT AND MANAGERIAL RISK TAKING

admin — Thu, 19 Jan 2012 11:11:07 +0000

Abstract:
The risk – one of the “key mechanisms” of economic development – is a specialized concept in theory that was not discussed enough, people still not being able to master the techniques for identifying and avoiding it during the course of their activity.
Risk is the art of taking decisions in a world governed by uncertainty – a complex process of identifying, analyzing and responding to risks to which the organization is exposed.

Author:

Junior PhD Ana-Maria Dinu
Christian University “Dimitrie Cantemir”, Bucharest

Keywords: risk management, business, decisions, companies.

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RISK MANAGEMENT AND MANAGERIAL RISK TAKING

CONSUMER BEHAVIOR

admin — Thu, 19 Jan 2012 11:08:44 +0000

ABSTRACT
This article reviews the role that it plays a producer of goods and services in consumer life. But becouse the manufacter can achieve its purpose, to obtain profit and to attract more clients, this need to know consumer needs and preferences. Equally important for the producer is to find solutions for its products and services to be developed in conditions of maximum efficiency and make more aware of why they are buying , find out who, what, from where, when, how and how much to buy and how often. In other words, he must find out why the people respond into a certain way to products and services that are offered to them on the market. This attitude of consumers when buying or consuming goods and services is reflected in consumer behavior. The essential faced by manufacturing firms, for some time, is knowing how consumers will respond to various stimuli that they will use in order to achieve the ultimate goal, a bigger profit.

Author:

Bass Tatiana
University of Bucharest

Keywords: behavior, consumer, from where, why, when, how and how much and how often.

JEL Classifications: M 300

Paper type: Research paper

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CONSUMER BEHAVIOR

CODES AND PRINCIPLES IN ETHICS – NECESSITY IN THE GROWTH OF PERFORMANCE WITHIN AN ORGANIZATION

admin — Thu, 19 Jan 2012 11:06:12 +0000

Abstract:
Although codes, policies, and principles are very important and useful, like any set of rules, they do not cover every situation that arises in research, they often conflict, and they require considerable interpretation. It is therefore important for the researchers to learn how to interpret, assess, and apply various research rules and how to make decisions about how to act in various situations. The vast majority of decisions that people must make in the conduct of research involve the straightforward application of ethical rules.

Author:
ANDREEA-GEORGIANA TIŢĂ(LAZA)
Constantin Brâncuşi » University from Târgu-Jiu, The Faculty of Public Administration and Political Studies

Keywords: ethics, codes, ethical principles, ethical rules, decisions

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CODES AND PRINCIPLES IN ETHICS – NECESSITY IN THE GROWTH OF PERFORMANCE WITHIN AN ORGANIZATION

ECONOMIC STRATEGIES FOR A SUSTAINABLE DEVELOPMENT

admin — Thu, 19 Jan 2012 11:03:15 +0000

ABSTRACT
Paper purpose – The main purpose of this paper is to find some economic strategies for a sustainable development.First we will try to find the necessary conditions for a sustainable enterprise and last but not the least we will try to develop a new type of management,the green management.
Approach/method – Research method consists of bibliographical research,internet resources consulting and discussions with stakeholders.
Findings – To achieve a economic sustainable development,the organizations must change fist ,their own environment by creating an sustainable environment.Also,they must to change their own management,by adopting a green one,which correspond to the three dimentions of sustainable development:economic dimention,social dimention and ecological dimention.In this respect this companies need to make changes to their own departments like:human resources,marketing,financial,production,research-development.
Originality/value – This research is a useful starting point for any enterprise that wants to adapt to the demands of sustainable development.

Authors:

Ion STEGĂROIU,Dumitru GOLDBACH,Denisa MARICESCU,Felix GOLDBACH,Raluca GOLDBACH
Valahia University,Târgovişte,Romania

Keywords – green management,strategies,sustainable development

JEL Classification – Q 10 Sustainable Development

Paper type – Research paper

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ECONOMIC STRATEGIES FOR A SUSTAINABLE DEVELOPMENT

UNEMPLOYMENT PROBLEM OF VET CENTER GRADUATES IN GEORGIA

admin — Thu, 19 Jan 2012 10:58:50 +0000

Abstract
My research concerns the partnership between VET (vocational education and training) centers and employer companies. The purpose of the research is to study the participation of the employer companies in the process of employment of VET center graduates.
I made the qualitative analysis of secondary information that implies using official documents/websites and made detailed notes from interviews with Directors/representatives of all VET centers in Tbilisi, Georgia. Also I took interviews with Directors of several employer companies that cooperate with VET centers.
As a result of my research I have found out that the government of Georgia started to undertake effective measures for unemployment decrease in the country, especially paying attention to professional development. Most of the VET centers in Tbilisi, Georgia have good cooperation with employer companies and number of people benefited from it as they have found jobs according to their professions.
The research is giving recommendations on what is necessary to be done in order to increase professional staff in Georgia and what is the role of VET centers to give opportunity to the graduates to find jobs appropriate to their skills and qualifications.

Author:

Nana Pirveli
(Georgian Institute of Public Affairs, Tbilisi, Georgia)

Keywords

Apprenticeship- the period of time prior to the beginning of a person’ career, during which he/she gains systematically a relatively long work experience in a particular occupation at the workplace.
Labor market – a labor market is the market in which potential workers seek to sell and employers seek to buy labor services.
VET Center – Vocational Education and Training Center;

JEL classification – I – Health, Education and Welfare; I2 – Education and Research Institutions; I3 – Welfare and Poverty; J – Labor and Demographic Economics; J2 – Demand and Supply of Labor

Paper type – research paper

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UNEMPLOYMENT PROBLEM OF VET CENTER GRADUATES IN GEORGIA

PUBLIC INSTITUTIONS AND INTERNAL AUDIT

admin — Thu, 19 Jan 2012 10:55:56 +0000

ABSTRACT
The aim of the present work consists in the methodological study of the instruments for the internal public audit. This one, through its specific test methods, analyzing strength or weakness of each component and understanding of operations and significant risks, is a valuable resource for helping the public entity to assess its internal control, in order to verify the structure, the functionality, the commitments assumed and also the documents resulted from that activity. Also as part of internal control, internal public audit checks reporting of the information in the internal and external medium of a public entity regarding the activities, operations, results, schedules and changes of budgets, policies, strategies and objectives achieved, setting priorities, analysis of indicators and explanation or interpretation of their results. The research theme is important for the audit literature. As regards the theoretical basis, public internal audit applies to all central and local public institutions. Also, it gives assurance and advice to public administration bodies for judicious management of revenue and public expenditure, thereby improving their business. The applicative value of work consists in the fact that it issues objective and fundamental recommendations to correct the found irregularities, stating the consequences and in this lies the value of the hereby study.

Author:

Niculae, Bădălău
Ph.D. Student, University Valahia of Târgovişte, Romania

Keywords – internal public audit, public institution, information, reporters, techniques.

JEL Classification – M42.

Paper type –Literature review

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PUBLIC INSTITUTIONS AND INTERNAL AUDIT

VOLUNTEERING IN EASTERN EUROPEAN COUNTRIES

admin — Thu, 19 Jan 2012 10:53:51 +0000

Abstract
Around 100 million people residing in EU countries, so about 24 percent of the EU participate in volunteer activities. About 20 million volunteers live in countries from Eastern Europe, so they represent about 20 percent of the volunteers from EU countries. It is widely recognized the social and cultural dimension of volunteering, reflected in employment and social inclusion, education and training, active citizenship and mass sport. But the economic dimension of volunteerism, especially during an economic, social and values crisis, a multiple crisis therefore, is the least considered. Financial resources are a major challenge for most organizations and volunteer agencies across the EU. Public funds are the main source of funding for volunteering sector in Europe. In western European countries, this trend tends to reverse in favor of private funds. Furthermore, the ability of European states, now also marked by government deficits crisis , to finance social sector is influenced by the activity of NGOs, organizations that deal progressively with more and more social services. In reality we talk about a growing public awareness, about actions taken to help others and at the expense of the individual, unilateral, gregarious one.

Author:
Ph. D. Emilian M. Dobrescu, Romanian Academy

Keywords: volunteering, funding, financig national and european initiatives.

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VOLUNTEERING IN EASTERN EUROPEAN COUNTRIES

FINANCIAL EQUALIZATION AND REDUCTION OF REGIONAL DISPARITIES

admin — Thu, 19 Jan 2012 10:50:23 +0000

ABSTRACT
The aim of the present work consists in the methodological study of the instruments for the equalization of the local public incomes in the administrative-territorial structures for the elaboration of some measures for the effectiveness increase of the local public expenditures modality and for the improvement of the public services quality. The research theme is important for the local economy and financial literature on local public finance. It is known that the tax base of the territories is quite uneven and providing quality public services is impossible based on their own sources. Financial equalization is a group of financial actions made in order to overcome economic and fiscal disparities between territories. The applicative value of work consists in the research of the public services financing modality for the improvement of their quality, scientific argumentation of the necessity of the incomes equalization at the territories. As for findings, I consider that the support for less developed local public administration from the financial point of view requires fiscal decentralization and involves financial equalization procedures or other similar measures aimed at eliminating the effect of unequal distribution for potential funding sources. The purpose of financial equalization is the additional funding of less developed territories in order to reduce regional disparities, and in this lies the value of the hereby study.

Author:
Niculae, Bădălău
Ph.D. Student, Valahia University of Târgovişte, Romania

Keywords – financial equalization, fiscal decentralization, inter-budgetary relations, cost-benefit, economic efficiency.

JEL Classification – H72, H71, E62.

Paper type –Literature review

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FINANCIAL EQUALIZATION AND REDUCTION OF REGIONAL DISPARITIES