ABSTRACT

The whole society faces a series of more and more complex processes and phenomena, such as: globalization, mondialization, but especially trends of transition from informational society to a new type of society, which seems to be knowledge society.

Through general growth for a level of theoretic qualification, scientific and practice, it has been found that attention redresses from production to information, and lately to research. In this way, the greatest demand is for qualified workforce, and works that used to be made by  average qualified personnel are now more and more made by those highly qualified.

The marketing has a double role in the new context, which becomes more and more powerful, namely orientation of fundamental scientific research and practice to present needs of society, respectively to consumers and to development of a new research domain – research for development.

These objectives can be achieved just in the context of combining research with production and education, in this way ensuring a structure of a complex system able to offer competitive solutions corresponding to new conditions of economic-social development. The results of using scientific research in economic – social life practices constantly led to the development of society as a whole and its positioning on new levels.

Author

Adriana GRIGORESCU

National School of Political Studies and Public Administration, Faculty of Public administration, Bucharest, Romania

Keywords – marketing, scientific research, economic development

JEL Classification – M31, I20

Paper type – Case study

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MARKETING FOR SCIENTIFIC RESEARCH – A CHALLENGE OF ROMANIAN RESEARCHERS