ABSTRACT
This article reviews the role that it plays a producer of goods and services in consumer life. But becouse the manufacter can achieve its purpose, to obtain profit and to attract more clients, this need to know consumer needs and preferences. Equally important for the producer is to find solutions for its products and services to be developed in conditions of maximum efficiency and make more aware of why they are buying , find out who, what, from where, when, how and how much to buy and how often. In other words, he must find out why the people respond into a certain way to products and services that are offered to them on the market. This attitude of consumers when buying or consuming goods and services is reflected in consumer behavior. The essential faced by manufacturing firms, for some time, is knowing how consumers will respond to various stimuli that they will use in order to achieve the ultimate goal, a bigger profit.

Author:

Bass Tatiana
University of Bucharest

Keywords: behavior, consumer, from where, why, when, how and how much and how often.

JEL Classifications: M 300

Paper type: Research paper

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CONSUMER BEHAVIOR